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F&M Library Scholarship Collection >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10090/5268
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| Title: | Scholars Square @ F&M: Marketing Your IR on Campus |
| Authors: | Raab, Christopher |
| Keywords: | institutional repository
dspace
nitle
scholars square
college
users conference
marketing |
| Issue Date: | 2008 |
| Abstract: | Successful marketing involves planning, promotion, and persistence. This presentation will introduce the marketing plan that has been implemented for the Scholars Square institutional repository at Franklin & Marshall College.
Learning outcomes
1. Review the fundamental differences between marketing and promotion.
2. Discuss how a marketing plan fits into a larger project plan.
3. Learn to develop and implement a successful marketing/communications plan for your campus.
4. Identify potential barriers and discuss “lessons learned.” |
| Description: | 20 slide PowerPoint (.ppt) presentation including bibliography of IR marketing literature |
| URI: | http://hdl.handle.net/10090/5268 |
| Appears in Collections: | F&M Library Scholarship Collection
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Files in This Item:
| File |
Description |
Size | Format |
|---|
| RaabDSpace.ppt | | 7373Kb | Microsoft Powerpoint | View/Open |
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