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Please use this identifier to cite or link to this item:
http://hdl.handle.net/10090/4021
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| Title: | Cabela’s Inc. |
| Authors: | McPoyle, Brendan M. |
| Issue Date: | 12-Feb-2008 |
| Abstract: | The intention of this study was to assess Cabela’s Inc. strategic and operational
success in the sporting goods stores industry. In order to determine success within the
sporting goods industry several primary statistics were focused upon. The compound
annual growth rate compared to the industry, the market share over a five year period,
and the success of Cabela’s recent, rapid domestic growth are all factors considered in
determining Cabela’s strategic success, or lack of.
Cabela’s is affectionately known as the “the sportsman’s Disneyland”1 and
currently has fourteen destination retail stores throughout the United States; there are
many more retail stores planned for the United States, and one planned for Canada.
Cabela’s through its retail stores, website, and catalog offer the consumer an immense
variety of hunting, fishing, camping and related outdoor merchandise2. Because of how
many products Cabela’s offers their competition within the industry is intense and often
the listed competition is not even comparable to Cabela’s.
In recent years, especially after Cabela’s went public in 2004 (CAB: NYSE), it
adopted a domestic strategy of rapidly expanding its retail stores in an attempt to create
more familiarity with consumers. Rapid expansion with massive stores has caused tourist
frenzies where stores have been placed, but are responsible for possibly overextending
company resources. Looking at effects of expansion will be an overriding focus in the
study of Cabela’s strategic and operational effectiveness. |
| URI: | http://hdl.handle.net/10090/4021 |
| Appears in Collections: | Washington College Business Management Senior Capstone Experience
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Files in This Item:
| File |
Description |
Size | Format |
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| McPoyle_BUS.pdf | | 696Kb | Adobe PDF | View/Open |
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